Skims to refund customers over $148 advent calendar
Shoppers criticised the contents of the accessories set online, prompting the brand to contact buyers directly.
Key points
- Skims is offering refunds for its $148 accessories advent calendar, equal to £110.
- Customers have mocked the quality of items such as hair clips and keychains on social media.
- A Skims spokesperson said the calendar did not meet every customer's expectations.
- The company says it has contacted every buyer to offer a refund or store credit.
- Skims was co-founded by Kim Kardashian in 2019.
Kim Kardashian’s clothing and shapewear brand Skims is offering refunds for its $148 advent calendar, according to BBC News. The product, which costs about £110, has drawn a wave of criticism on social media. Many shoppers said the items inside did not justify the price.
The calendar was marketed as an accessories set with a number of surprises across twelve days. Online critics mocked its contents, which included hair clips and keychains. Some compared the items to things people might find lost in the gaps of a sofa.
A spokesperson for Skims told several media outlets that, for some customers, the calendar did not live up to their expectations. The company said it had reached out to every buyer directly. Customers can choose either a full refund or store credit to spend on other products. The BBC has asked Skims for further comment.
Social media reaction
Posts on TikTok drew much of the attention. One account, called spicychathouse, likened the contents to items a pet might gather around the home. Another user said the set looked like clutter cleared out of a bedside table. A number of users also posted videos of themselves clearing out their own sofas, joking that they had unintentionally made their own version of the calendar.
The jokes spread quickly across platforms. Much of the commentary focused on whether the price matched the value of the goods. Because the product carried a high price tag for a small set of accessories, many people questioned the purchase.
Who is behind Skims
Skims was founded by Kim Kardashian in 2019. The brand sells shapewear and clothing and has become one of the best-known names in its field. According to Forbes magazine, the business has made Kardashian a billionaire.
A funding round in 2025 brought in millions of dollars and placed the company’s value at $5 billion. That valuation makes the controversy notable for a business of its size. Retailers that sell seasonal gift sets often face close scrutiny from buyers when products fail to match their descriptions.
Why the story matters
The episode shows how quickly online criticism can affect a consumer brand. The refund offer suggests the company wants to repair its reputation with buyers who felt let down. It is not yet clear how many customers have asked for refunds, or how the offer will affect sales of the calendar.
What is confirmed so far is the price, the refund offer, and the public reaction. The reasons behind the product’s contents have not been explained in the reports available. Readers should watch for any further statement from Skims as the company responds to questions from journalists.
Frequently asked questions
Why is Skims offering refunds for its advent calendar?
According to BBC News, a Skims spokesperson said the calendar did not meet expectations for some customers. The company says it has contacted every buyer to offer a full refund or store credit.
How much did the Skims advent calendar cost?
The accessories advent calendar cost $148, which the BBC reported as about £110. It was criticised online for the quality of items such as hair clips and keychains.
Who founded Skims?
Skims was co-founded by Kim Kardashian in 2019. The company was valued at $5 billion in 2025 after it raised millions of dollars in new funding.
Sources
This article was written with the help of AI from reports by the outlets listed above. See our Editorial Policy. Spotted a mistake? Tell us.
